Our mission and people

At Pluform we believe that people genuinely can change en develop desirable behavior. Our mission is to support effective professional guidance which supports the natural way people learn and develop. Pluform was developed by psychologists with knowledge of behavioral science and facilitates a personal online conversation in a safe, easy to use and structured environment. 

Marc Coenen


Alexander Waringa


Anne Ribbers

Chief Psychology Officer

Bente Couwenberg


Judith van Deursen

Service and Contentmanager

Annegien van Steensel


Ralf Claassens

Product Owner & Developer

Tim van Iersel


Antonie Bors

Marketing Manager

Thomas Smith

Thomas Smith

User service-assistant

Eva de Jong

User service-assistant

Pluform is an initiative of eCoachPro, experts in online behavioural development.