How do I integrate e-coaching in my daily coaching practice?

How do I integrate e-coaching in my daily coaching practice?

Are you a coach and have you just started with e-coaching or are you considering to start? An important step in this process is to integrate e-coaching practices in your programs. Many coaches choose for a combination of online coaching and face-to-face meetings. This is called “Blended coaching”. But how do you integrate online coaching in the most effective way and how do you communicate to your clients that you offer e-coaching alongside your current coaching techniques?

Blended coaching

When you start with blended coaching and add e-coaching to your current coaching approach you will notice that it increases the effectiveness of your coaching. Important factors that positively influence the effectiveness are more frequent and intense contact with your clients. Your clients can work on their coaching objective within their own environment and when it suits them best. E-coaching is therefore a great add on to your existing coaching techniques as it helps you to coach your clients even better. However for many coaches e-coaching is new and implementation therefore still a challenge. The keyword is integrate: integrate e-coaching in your existing coaching approach instead of offering it as a separate service. This way all your clients can experience the benefits of blended coaching.

We asked two experienced e-coaches, Marco Tieleman and Marcel Herwegh, to share their experiences on this subject.

Why did you choose to integrate e-coaching in your coaching approach instead of offering it as a separate service to your clients?

“I believe in blended coaching. After an initial intake, I notice that clients enjoy the opportunity to reach out in between face-to-face meetings. I see it as a complementary part on a face-to-face conversation. I’m always flexible and e-coaching should also suit the client. Some clients need more face-to-face conversations, and others more e-coaching. I believe in the power of e-coaching, and that is very important. This makes it a lot easier to explain the added value and benefits to my clients and to integrate e-coaching in my practice.” Marco Tieleman

“When people ask for it, I also offer e-coaching separately, because I have experienced that it is effective both separately and in combination with face-to-face conversations. However, I let the main coaching objective determine the method that I use. This way the method is consistent with its context and is therefore more effective. With most clients mail coaching is the key element and is supplemented by telephone or Skype coaching. In some cases I also have face-to-face conversations because the coaching objective demands it.” Marcel Herwegh

How do you inform your clients that you also use e-coaching?

“For me, e-coaching really is part of my coaching method because I believe in its power and that’s how I communicate it to my clients. Together with my client, I decide what the coaching process will look like. For example, one client may need six face-to-face interviews and 10 e-coaching sessions and another client might need three face-to-face interviews and 20 e-coaching sessions. A lot of clients find me through my website, so therefore I also explain on my website what e-coaching is all about. I always offer e-coaching and make clear what the advantages are, such as the possibility to have more frequent contact. In all my quotations e-coaching is always an element, together with a brief explanation. It is important when you want to start with blended coaching, that you take a proactive attitude.” Marco Tieleman

“In an intake, I explain that we together seek for a coaching process that best supports the main coaching objective. Usually I give some examples of what this might look like. I do most intakes by phone. Sometimes I already give them an assignment during this intake and ask them to make the assignment and send it to me. This way we already incorporate different coaching techniques. ” Marcel Herwegh

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About Marco Tieleman and Marcel Herwegh

Marco Tieleman is a NOBCO-accreditated Master Practitioner Coach, certified e-coach (level III) and has his own practice since 20117 –

Marcel Herwegh is an Associate Certified Coach (ACC) at the International Coach Federation, a certified e-coach (level III), a registercoach at the NOLOC and registered at the NOBCO. He has his own practice since 2010 –


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